Millie Graham, who runs comedy and cosplay account whatsername1.0, is the second most influential Scot on the social media platform this year.
Millie has 2.6 million followers and had an engagement rate of 13.06% in 2024.
@whatsername1.0 Replying to @Rayna <3 ♬ original sound – Whatsername
She came second to Bryan Millar Walker (bryanmillarwalker), who creates travel content around the Highlands and Islands and has 426,000 followers, with an engagement rate of 13.43%.
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Millie rose to fame after posting various cosplays of popular film characters, including Merida from Disney’s Brave, and Lord Farquaad from Shrek, as well as her observational comedy skits.
@whatsername1.0 Reply to @f4niya you ask and I deliver #fyp #merida #cosplay #brave ♬ original sound – Whatsername
The new research comes from marketing and PR agency Spey, which analysed Scottish TikTok influencers with more than 100k followers, ranking them based on the percentage of people who engage with their posts rather than their follower count.
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Spey’s head of digital, Chris MacRae, said: “Each year, our ranking reveals more than just who’s trending – it shows how digital culture is continually reinventing our understanding of influence.
“Scotland’s top TikTokers are no longer defined purely by follower counts; they draw their power from creativity, authenticity and a knack for reflecting our shifting collective tastes.
“The surge in engagement rates this year suggests that audiences crave real connections.”
