A Lincolnshire town – once labelled the ‘worst’ seaside hotspot in the UK – is set for a major transformation as part of a £23 million investment aimed at drawing in more tourists.
Skegness, which has been described as a ‘vulgar hellhole’ with a ‘brown sea,’ ranked bottom in Which? Magazine’s 2023 poll of seaside resorts in Britain.
The following year, the once-popular holiday destination placed fifth in the survey which featured 120 UK seaside towns.
Visitors gave Skegness just one star for its scenery and noise levels, and two stars for its food, drink, shopping and attractions.
Despite its low scores in a number of categories, one area where Skegness consistently rated well was parking – an unlikely silver lining for visiting drivers.
The town once thrived in the 19th century when railways first made it a popular escape for working-class families – but in recent decades, a lack of investment in tourism services and infrastructure has seen its appeal decline.
However, the town’s luck might be about to change, as a new rail upgrade by East Midlands Railway (EMR) is expected to bring a wave of improvements to the area.
On April 15, EMR unveiled its first fully refurbished Class 170 train, part of a wider £60 million investment into its fleet, according to Lincolnshire World.
Skegness, which has been described as a ‘vulgar hellhole’ with a ‘brown sea,’ ranked bottom in Which? Magazine’s 2023 poll of seaside resorts in Britain
In recent decades, a lack of investment in tourism services and infrastructure in Skegness has seen its appeal decline
Visitors gave Skegness just one star for its scenery and noise levels, and two stars for its food, drink, shopping and attractions
These upgrades are set to enhance and increase travel to Skegness on the Nottingham to Skegness via Grantham line – a journey that takes just under two hours and can cost as little as £4.05 if booked in advance.
The refurbished trains come with a range of modern features, including brand-new seating, updated flooring and refurbished toilets.
Each carriage also includes a mix of 230V power sockets, Type-C and dual USB charging points, plus a dedicated bike storage area.
The interiors have been redesigned to match the sleek aesthetic of EMR’s upcoming Aurora trains, which are expected to enter service later this year.
The Class 170 trains were formerly operated by West Midlands Railway and are now managed by the UK’s leading rolling stock financier, Porterbrook.
Will Rogers, managing director of EMR, called the upgrades ‘just the beginning,’ adding that visitors should expect to see more noticeable improvements across the network over the coming year.
EMR unveiled its first fully refurbished Class 170 train, part of a wider £60 million investment into its fleet, which is set to increase travel to Skegness on the Nottingham to Skegness via Grantham line
The refurbished trains come with a range of modern features, including brand-new seating, updated flooring and refurbished toilets
In addition to the new trains, the town’s own railway station is receiving a £3.3 million redevelopment, due to be completed by May 25
Pictured: Fair ground rides on a sea front in Skegness in 2022
In addition to the new trains, the town’s own railway station is receiving a £3.3 million redevelopment, due to be completed by May 25.
Editor of Which? travel, Rory Boland, said following the 2023 poll: ‘Clacton, Skegness, and Southend all received one star from visitors for the lack of peace and quiet, and some visitors complain that the boisterous atmosphere can tip into feeling unsafe.
‘That’s a shame, because what Clacton, Skegness, and Southend offer is exactly the sort of seaside break many of us want.
‘Big beaches, big entertainment, and small prices. More should be done to help them level up and become first-class holiday resorts.’
In 2023, locals in Skegness defended their hometown, although families said a day out had rocketed in price.
