M&S has confirmed the end of a relaxing Apothecary item.
Marks and Spencer has axed a popular homeware range that’s a “fantastic” dupe of White Company and Jo Malone. M&S has confirmed the end of a relaxing Apothecary item.
The Balance room and linen spray previously retailed around £8. Taking to social media, a shopper wrote: “Balance apothecary range. I specifically went in this week to replenish all my products and it no longer exists. Devastated.”
A spokesperson for the big name brand responded on X, formerly known as Twitter. They put: “Hi there, sorry to hear you’ve been disappointed. We discontinued these not that long ago but I’ll let our Home Team know you’d like to see them back! – Chris”
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The shopper then posted a picture showing an example of the product alongside the caption: “My last bottle of room spray is still going, but that’s what the world needs now, more Balance!”
It comes two years after M&S came under fire from independent organic cosmetic business Re:treat Apothecary. The Scottish-based business put out an open letter to the retailer on its Instagram page after discovering a new M&S product range shares its name with the small brand.
The letter saw McIntosh referring to M&S’s recent row with Aldi over the copyright for its popular Colin the Caterpillar cake, describing the retailer’s recent move as “not cool”.
“When we felt happy that we were unique, we went ahead,” the letter read. “I’m so sorry it seems that M&S haven’t done the same due diligence, checking that ‘Retreat Apothecary’ wasn’t already in use by another business.
“Maybe one of your employees did search online and found ‘Re:treat Apothecary’ but decided to go ahead anyway? Hmmm… I know we’re small, but we matter.”
“While you are still selling this, it will become impossible for our customers to find us online,” she points out. “Our customers used to be taken to our lovely little website, now they are taken to the M&S website instead.
“With no customers, we have no business. This is a real threat to Re:treat Apothecary.”
