After bringing magic potions to Disney Cruise Line’s Haunted Mansion Parlour earlier this year, The Potions Cauldron Group, has now created a range of MARVEL Super Heroes inspired soft drinks.
Available from tomorrow (Tuesday April1) will be Iron Man Reactor Red Fruits, Captain America Super-Soldier Blue Grape and Hulk Gamma Sour Lime.
The sugar free drinks come with their own story and ingredients that give a glow when a spell is cast and the bottle is shaken.
RECOMMENDED READING:
Later this year, will come Thor, Black Panther and Deadpool, followed by a Doctor Doom drink- ready for the launch of Avengers: Doomsday in 2026.
The drinks will be sold as single bottles and in a 3-bottle gift pack. They will be available in HMV, Hamleys and heroic stores across the UK, including all Potions Cauldron outlets.
In York, they include the Potions Cauldron shop at 9 ¾ Shambles and the Hole in Wand mini-golf course in the Coppergate Shopping Centre.
Ben Fry, Chief Enchantment Officer and Co-Founder, said “Everyone has a favourite Avenger and now you can have a favourite MARVEL inspired soft drink as well.”
“With the growth of non-alcoholic beverages in market, we’re excited to launch these MARVEL inspired drinks that we’re sure will drive incremental category value across multiple segments and drinking occasions.”
Phil Pinder, Director of Wizardry and Co-Founder said: “Working with Disney on this has been a real pinch yourself moment and we don’t plan to stop here, so look out for more collaborations to come’.
The Potions Cauldron Group have worked with Speak Consulting over the past year on developing the new range of potions.
The Leeds-based company helps those in the experience and attractions industry drive business growth and profitability through commercial and intellectual property (IP) partnerships.
Director Graham Speak said: “IP can add real value if the proposition is right, and this is a perfect match up. It’s been great to see these Super Hero inspired products come to life – and we can’t wait to see what’s next!”
The MARVEL-ous move with the superheroes drinks comes in another rapid year of growth for the venture, formed in 2018.
Last August, The Potions Academy opened in York offering broomstick flights.
The Potions Cauldron has also won numerous awards over the past year.
Last year, Hole in the Wand mini golf courses opened in Chester and Sunderland.
And a new Hole in the Wand will also about to be announced shortly.
